我认为漫威会被视为 Lee: I think Marvel will be known
为社会大众提供最伟大的 as the company that has provided
超级英雄角色的公司 some of the greatest super characters for the public.
我们始终相信漫威品牌的 Man: We always believed in the tremendous potential
无限潜力 of the Marvel brand.
这是当今最具主宰力的流行文化 It's the most dominant pop culture on the planet right now.
他们在拍他们自己想看的电影 They like making movies that they would want to go see.
漫威电影是最棒和最好笑的 Marvel movies are the best. They're the funniest.
菁英齐聚一堂 The real cultural impact occurred
产生了对文化的影响力 from that meeting of those great minds.
斯坦突发奇想超级英雄也有缺点 Stan and his flash of genius that a superhero has problems.
漫威提升了层级 Marvel takes it up a notch.
面具底下的东西才是最重要的 It's what's under the mask that counts.
我会把它引过去 I'm bringing the party to you.
我们对我们的角色 Brevoort: We understand our characters
和故事轴线 and the kinds of stories that
比其他人都了解 we do better than anybody else.
抱歉 Oh, I'm sorry.
漫威
漫威 创意之家 Vancamp: Marvel ... the house of ideas,
全球最刺激人心的影视 creator of some of the most exciting televised
和娱乐节目的创作者 and filmed entertainment the world has ever known.
和我们一起庆祝漫威75周年 Join us as we celebrate the 75th anniversary of Marvel
从早期纽约的一间小型出版社 from its early days as a small publishing house in New York
到史上最具影响力的公司 to one of the most influential companies in history.
欢迎收看《漫威75年：从俚俗到全球！》 This is "Marvel: 75 years from pulp to pop!"
漫威出品
漫威75年：从俚俗到全球！
主持人 艾米丽·万凯普
大家好 我是艾米丽·万凯普或许你认得我是 Hello. I'm Emily Vancamp, or as you might know me,
漫威《美国队长2》中的13号特工 Agent 13 from Marvel's "Captain America: The Winter Soldier."
欢迎来到菲尔·科尔森探员位在 Welcome to director Phil Coulson's office in the secret headquarters
策略性国土干预 执法和后勤局的秘密总部办公室 of the Strategic Homeland Intervention, Enforcement, and Logistics Division
也就是所谓的神盾局 or, as it's better known, S.H.I.E.L.D.
位处这座1940年代的废弃基地 Located in a decommissioned base from the 1940s,
寇森在此集结了一小群探员 this is where Coulson has gathered a small group of agents
在漫威的《神盾局特工》中 to rebuild the once storied organization on
重建曾经传奇的组织 "Marvel's Agents of S.H.I.E.L.D."
我们来到这栋大楼再适合不过 It's appropriate that we find ourselves here in this building
在这里 神盾局的未来与过去相连接 where S.H.I.E.L.D.'s future touches its past
而今晚 我们将回到过去审视漫威无与伦比的历史 as tonight, we'll go back in time to behold Marvel's unrivaled history,
那起始于1939年一间名为 which all began in a small publishing house
及时漫画的小型出版社 then known as timely comics in 1939.
但我们先来看看比较熟悉的东西 But first, let's take a look at something more familiar.
今日 我认为漫威电影 Today, I think the Marvel movies ...
斯坦·李 传奇漫威创作者
每一部十分出色 everything they do, they do well.
我们成立漫威工作室以对我们自己的角色进行更多控制 We created Marvel Studios to exercise more control over our own characters.
阿兰·芬恩 漫威娱乐总裁
汤姆·布雷福特 高级副总裁兼执行主编
漫威智囊团决定 The brain trust at Marvel decided
我们要成立自己的电影工作室自己拍摄电影 we were gonna found our own movie studio, we were gonna make our own movies.
我们不是随便找题材拍电影 We don't just go out there and throw movies against a wall
并希望它会大卖 and hope it's a hit.
电影全是出自了不起的合作 These all come out of incredible collaboration.
乔·奎萨达 首席创意官
而且是基于讲述好故事的热忱和信念 And it's based on passion and commitment to telling good stories.
海莉·阿特维尔 饰演特工卡特
我们唯一的目标就是拍出好电影 We have no other agenda but to make great films.
漫威最擅长的事是 The thing that Marvel does best is
小罗伯特·唐尼 饰演钢铁侠
选择对的导演 they pick the right directors.
好导演 好演员 Good directors, good actors.
你何时有机会看到 When do you ever get to see this
斯嘉丽·约翰逊 复仇者联盟演员
一大群演员聚集在幻想世界里 group of actors come together in this kind of fantasy world?
有这么多角色 Whedon: You have all these parts,
乔斯·韦登 复仇者联盟2：奥创纪元导演兼编剧
但你要如何把他们串联在一起？ but how can you possibly bring them together?
队长会用机关枪扫射吗 Evans: Would Cap shoot a machine gun?
如果乔斯说可以 那就可以 If Joss said it's okay, it's okay.
克里斯·埃文斯 饰演美国队长
《复仇者联盟》漫画之所以如此成功 Man: The reason the Avengers are so great in the comics
是因为每个角色的个性迥异 is 'cause they're such different personalities.
凯文·费奇 漫威工作室制作人
你根据那些个性挑选最合适的演员 Right, so you cast the best person for those personalities,
你选对人 把他们集结在一起 you do your job right, when you put them together,
电影就会跟漫画一样精采 it's gonna be as fun as it is in the comics.
这些是漫威漫画所以由漫威拍摄电影最具原创性 These are Marvel Comics, so they're authentic when Marvel makes a movie of them.
吉米·坎摩尔 吉米·坎摩尔直播秀主持人
想让我重新融入世界吗 Trying to get me back in the world?
是拯救世界 Trying to save it.
《美国队长》 《钢铁侠》 《雷神》 Man: Captain America, Iron Man, Thor ...
漫画已经持续出版超过40年了 they've been continually published for over 40 years.
电影让这些角色 Lee: The movies have made these characters
在全球大受欢迎 so popular throughout the world
并赋予他们一种光环 and have given them such glamour.
人们知道他们 关心他们 People know about them and care about them
并且想要看到他们 and want to see them.
我认为漫威目前成功的秘诀是 The secret to Marvel's current success is, I think,
不会因粉丝的意愿而妥协 not compromising on what the fans want
并且超乎他们的期望 but also exceeding expectations.
我等不及想看下一部作品 I can't wait to see what they do next.
创作出《钢铁侠》 《雷神》
《美国队长》《复仇者联盟》的工作室
我们想要全新和出乎意料的东西 We want something new and something unexpected,
而不是陈腔滥调 not just something familiar.
圣迭戈动漫展
因此我们要宣布《银河护卫队》 And that's what led us to announce "Guardians of the Galaxy."
《银河护卫队》
谁？ Who?
《银河护卫队》？真的吗 "Guardians of the galaxy"? Really?
你们要推出一部电影叫做《银河护卫队》？ Really? You guys are putting out a movie called "Guardians of the Galaxy"?
为何选择《银河护卫队》？那很奇怪 Why would you choose "Guardians"? It's so out there.
妮可·波尔曼《银河护卫队》联合编剧
那跟漫威宇宙没有任何关联 It has nothing to do with what's going on in the Marvel universe.
和美国队长 钢铁侠和雷神完全不同 And it's one thing to take Captain America and Iron Man and Thor.
库尔特·布赛克 漫威作家
帕顿·奥斯瓦尔特《神盾局特工》演员
《银河护卫队》就像 "Guardians of the Galaxy" could not be more,
我们该如何处置这块上等牛排？ "okay, what do we do with ... you know, here is some chuck steak."
托德·麦克法兰《蜘蛛侠》作家兼艺术家
谁会去看一部有会说话的浣熊和行走树人的电影？ Who's going to a movie with a talking raccoon and a walking tree dude?
有人说这会是漫威的首次失败 People saying, "this is going to be Marvel's first failure."
偶尔你会看到星爵这个名字并说 Smith: Every once in a while, you'd see the name Star-lord and be like,
“我记得他们创造那个角色时” "yeah, I remember when they created that character."
凯文·史密斯《超胆侠》导演兼作家
我是星爵 Star-lord, man.
传奇大盗？ The legendary outlaw?
各位？ Guys?
算了 Forget it.
艾克萨·阿隆索 2011年至今的的主编
一群格格不入的人组成一个家庭 Alonso: Bunch of misfits that form a family.
最大的区别是他们居住的世界 The big difference is that the world that they occupy
是在浩瀚的外层空间中 is out in the cosmos, it's in outer space.
这是漫威涉足太空肥皂剧的机会 This is an opportunity for Marvel to put its stamp on the space opera.
我们看到太空的角落 Pratt: We're seeing corners of space
克里斯·帕拉特《银河护卫队》演员
只有真正的漫威迷才知道那里的存在 that only the truest Marvel fans knew even existed.
这不是某个超级英雄的起源故事 Instead of it being an origin story of a particular superhero,
而是一个团队的起源故事 it was an origin story of a team.
我环顾四周你们知道我看到什么吗？ I look around at us, and you know what I see
一群失败者 Losers.
当然有许多反对者 Of course, there were a lot of naysayers,
但看看我们的成绩 but look what we have.
那是2014年最成功的电影 It's the most successful movie of the year of 2014.
太好了 Yes!
票房
开幕周末
这才叫厉害 选择没人注意的题材 Smith: Talk about brilliant. You take something nobody cares about,
不是最可行的 也不是最珍贵的 that isn't, like, viable or one of your crown jewels
结果把它变成杰作 and you turn it into one.
《银河护卫队》非比寻常 Oswalt: "Guardians of the Galaxy" was extraordinary.
这部电影超级精彩 This movie is a box of cracker jacks,
而且非常卖座 but it's all prizes.
他们拍出可堪比现代版 Smith: They made this beautiful motion picture
《星球大战》的美丽动作片 that is a modern-day "Star Wars."
自己拍摄电影的决定改变了公司 Loeb: The decision to make movies ourselves transformed the company.
杰夫·洛布 漫威电视执行副总裁
漫威工作室的成功 Alonso: The success of Marvel Studios
证明了他们对原始题材的尊重 is a testament to their deep respect for the source material.
这是我们在漫威工作室多年努力的结晶 Man: This is the culmination of many, many years of work for us at Marvel Studios.
我们审视所有角色 Quesada: We look at our entire library of characters.
这将如何在远大的漫威计划中运作？ How will this work within the grand scheme, the plan for Marvel?
公司未来五年 十年的走向是什么？ Where do we see our company in the next 5 years? In the next 10 years?
现在这只是电影未来可能走向的第一阶段 Man: This now represents just the first phase of what these movies can become.
1939年 1939.
美国刚从经济大萧条中恢复 America has nearly recovered from the great depression
却再度面临另一段的历史磨难 only to find itself on the cusp of another historical hardship ...
第二次世界大战 World War II.
当时报纸上的好消息寥寥可数 At a time when newspapers had little good news to report,
因此读者改看副刊以求逃避 readers turned to the back pages for escape.
每日漫画立刻令人振奋 The daily comic strips were, at once, uplifting
并反映真正的美国精神 and reflective of the true american spirit.
我们的故事源自于纽约市 Our story begins in New York City.
马丁·古德曼是漫威漫画的创始人 Martin Goodman was the original founder of Marvel Comics,
刚创办时的名字叫及时漫画 which when he started it, was called Timely Comics.
我认为他是出版商的机会主义者 I like to describe him as an opportunistic publisher.
他总是毫不犹豫地跟上时代潮流 He was never embarrassed to hop on the hottest trend.
当时的漫威专门出版逗趣的动物漫画 Marvel back then was all funny animal comics,
战争漫画 爱情漫画而不是全副武装的复仇者联盟 war comics, romance comics, not costumed Avengers.
这时出现了所谓的 And then came what's been thought of as the killer app
彼得·桑德森 作家兼历史学家
漫画杀手锏 for the comic book ...
超级英雄的发明 the creation of superheroes.
超人开启了这个淘金热 Brevoort: Superman set off this enormous gold rush
世上人人都在出版超级英雄漫画 where everybody in the world put out superhero comics.
《惊奇小子》
马丁·古德曼想利用这个新市场 Sanderson: Martin Goodman wanted to capitalize on this new market,
他出版的第一部作品是《漫威漫画一号》 and the first thing he published was Marvel Comics #1.
《漫威神秘一号》的主角 Nicieza: Marvel Mystery #1 featured
是一个名叫霹雳火的新英雄 a brand-new hero called the Human Torch ...
他是被火焰围绕的机器人 a guy who was an android, and he caught on fire
并且被来自水底的潜水侠跟踪 to be followed by Sub-Mariner,who was a guy from underwater.
两个英雄厮杀搏斗 Here, you have two heroes fighting each other,
这是前所未见的 which had not happened or even been thought of.
就连以1939年的标准来看 Even by the standards of the day in 1939,
法比安·尼切萨 《Ｘ战警》作家
漫威已经在创造与众不同的超级英雄 Marvel was already making superheroes that were very different.
斯坦·李跟出版商马丁·古德曼是亲戚 Stan Lee was related to publisher Martin Goodman.
马丁其实是我的表姐夫 Martin was actually my cousin-in-law.
我听说他的漫画部门有职缺 I learned that he had an opening in the comic-book department,
我说那是个部门其实是美化了 and I use the word "department" loosely,
因为整个部门只有乔·西蒙跟杰克·科比两人 because the whole department consisted of Joe Simon and Jack Kirby.
乔·西蒙是漫威第一任编辑 Sanderson: Joe Simon was the first editor at Marvel.
他跟艺术家杰克·科比合作 He worked with artist Jack Kirby,
他是漫威史上最伟大的人物 who is one of the great figures in Marvel history.
我负责帮他们灌墨水 I would fill their ink wells.
和替他们跑腿买三明治 I would run down and get sandwiches for them.
如果他们太忙 需要人帮忙填对话框 And if they needed a dialogue balloon written and they were too busy,
就会叫我帮忙填 they asked me to put the copy in.
慢慢地 And little by little,
我工作越久 写的东西越多 I did a little bit more writing as we went along.
及时漫画的作家和艺术家创作出 The writers and artists of Timely Comics were churning out
独一无二且能反映时事的故事 fantastically unique stories that embraced the times,
比如伯格斯的《霹雳火》和艾维特的《潜水侠》 like Burgos' the Human Torch and Everett's Sub-Mariner.
但时代转变 But the times were about to change.
世界大战开打 The world was heading to war.
号外 波兰被入侵
美国对战争的态度很两极 Busiek: America was conflicted over the war.
有人想独善其身 There were people who wanted to be isolationist,
有人则认为 and there were people who said,
战争不会消失 "this isn't going to just go away."
许多早期漫画专业人士都是犹太人 Brevoort: A lot of the early comic-book professionals were jewish.
他们极度担忧 They were very, very concerned
欧洲的情势 about the things that were going on in Europe.
据说 And as the story goes,
马丁·古德曼想要一个爱国英雄 Martin Goodman wanted a patriotic hero.
乔·西蒙跟杰克·科比塑造出 Brevoort: Joe Simon and Jack Kirby came up
典型美国大兵的角色 with the quintessential american soldier.
做为对欧洲局势的响应 Sanderson: As a response to what was going on in Europe.
没有比美国队长更能代表爱国主义的角色了 Of course, patriotism ... you just couldn't get much more than Captain America.
尼尔·科比 杰克·科比的儿子
他代表 And he symbolized that
超级英雄就是美国爱国主义者 superheroes were american patriots.
事实上 《美国队长漫画一号》 Captain America Comics #1 was, in effect,
是在跟美国民众喊声 a call to arms to the american public that
我们必须阻止希特勒 we have to stop Hitler.
战争是地狱 谁想下地狱？
人们不想美国参战 Busiek: People did not want America involved in the war.
我的父亲和乔·西蒙都是犹太人我们开始收到 Kirby: My father and Joe Simon, being jewish, we started getting death threats
美国纳粹组织的死亡威胁 from the american nazi party.
他们为第一集封面想出的主意是 They had this idea for the first cover ...
队长闯进纳粹总部 that would be Cap bursting in to some nazi headquarters
痛殴希特勒的脸 and smashing Adolf Hitler in the face.
在1940年代晚期那是极具煽动性的画面 For late 1940, that's a very provocative image.
这个人还活着 而且还是国家元首 This is a man who is alive and is the head of a nation.
珍珠港事件发生后 美国确定参战 Once Pearl Harbor hit and we were in the war for sure,
美国队长真的很符合时代精神 Captain America really hit the zeitgeist.
漫画超级卖座成为及时漫画的畅销作品 Man: It was smash success. It was timely's biggest seller.
那是一本爱国主义漫画并且适时发行 It was a patriotic type of book, and it was the right time.
对 他就是我们的人这就是我们的精神 "Yeah! He's our guy. This is what we stand for."
那正是美国队长对那个世代的人的意义 And that's what Captain America was to an entire generation.
我父亲一直都很爱国 Kirby: My father was always a very patriotic person.
我认为美国队长大概是他最爱的角色 I think Captain America was probably his favorite character.
队长代表那些真正在前线打仗的人 Quesada: Cap is a representation of those guys who are actually on the front lines.
吉姆·史塔兰柯《神盾特工局》艺术家
美国军人热爱看漫画 American soldiers were voraciously reading comic books.
在海外从军的军人是一群广大读者 Brevoort: Servicemen serving abroad were a huge audience.
一部分是因为没卖出的漫画被用来当作船舱压舱物 Part of it was unsold comics were used as ballast in ships.
下船的士兵人手一本漫画 The soldiers coming off the ships ... they'll bring comic books,
看完后就随意留下 they leave them around town.
那正是士兵想看的 Lee: They were just what the soldiers wanted.
那在诉说好人打败坏人的故事 They were stories of good guys fighting bad guys.
美国对抗法西斯主义的代表 Sanderson: Symbols of american resistance to Fascism.
我曾看过数据显示 I had seen figures that indicated
《美国队长》漫画卖得比《时代》杂志还好 that Captain America comics sold better than Time Magazine.
美国队长的起源
欧洲战争结束
世界各地的人们都在欢庆欧洲战争结束 Announcer: Throughout the world, throngs of people hail the end of the war in Europe.
二次世界大战后 我们立刻回归 After World War II, we went right back
继续创作以前的漫画 to doing the same kind of books we had been doing.
战争结束后 Once the war ended,
我想人们不想再想起战争的事 I think people wanted less of a reminder of the war,
家长不希望孩子看超级英雄的漫画 and it was parents not wanting the superhero stuff for their kids,
特别是弗雷德里克·魏特汉提出的理论 especially in light of the Frederic Wertham debates
这些事情对漫画产业造成威胁 and all of the things that came down on the industry.
弗雷德里克·魏特汉撰写名叫《诱惑无辜》的书 Frederic Wertham wrote this book called "Seduction of the innocent"
他认为青少年犯罪是源于漫画 which, in effect, blamed comics for juvenile delinquency.
他们召开听证会 They convened hearings to investigate
调查漫画对美国青少年的影响 the effect of comic books on America's youth.
这个议题传遍全美 Announcer: And the issue becomes nationwide.
是否应该禁止书报摊贩售这种书籍？ Should books like these be banned from the newsstands?
告诉我漫画令你作何感受 戴维 Tell me how comic books make you feel, Dave.
糟糕透顶 Well, they don't make me feel too good.
我有几次看完漫画后就吐了 A couple of times, I read a comic book, I threw up.
漫画书产业承认自己有罪 What the comic-book industry did was say, "mea culpa.
丹尼·欧尼尔《钢铁侠》编辑兼作家
对 我们很邪恶 无恶不作 Yeah, we're wicked. We're evil."
出版商齐聚一堂 The publishers got together
建立了自我审查团体 and set up a self-censorship organization.
名叫漫画法典管理局 It's the comics code authority.
他必须把每本漫画都送去他们会决定 He had to send every book to that group,
经过审查的漫画具有教育性 and they said,
这本太暴力 那本太煽情 "well, this is too violent," or, "that's too sexy."
他们会在封面上盖上审查通过章 And they would get the stamp of approval on the cover,
上面写“本书内容无害” which said this was a decent publication.
寻找有此章的漫画
出版商都不敢 The publishers were scared
布莱恩·本迪斯 《终极蜘蛛侠》作家
出版被视作有问题的作品 to publish material that would be deemed questionable.
魏特汉的书上市后 Kirby: After Wertham published his book,
诱惑无辜 the comic-book industry,
漫画产业受到重创 I mean, really took a nose dive.
超过八百个人失业 Over 800 people lost their jobs.
30到40间漫画公司宣布倒闭 30 to 40 comic-book companies went out of business.
数个月后仅剩下不到十间公司 Within months, it was down to 10 or fewer.
剩下的也都岌岌可危 And those were struggling.
那段时间是漫画的停工期他们急速消失 So it was kind of a down time for comics. They were fading out like crazy.
明天 看看我们战后的世界 Tomorrow, previewing our post-war world.
我们来看看全新的发展 Let's look into a brand-new development ...
电视机 television.
电视机出现 孩子的看书时间变少 Man: Television came in. Kids were reading less.
美国逐渐安定 漫画反映出那一点 Steranko: America was settling down. Comics reflected that.
战争结束了 The war ended.
每个超级英雄都被送去炼狱 Every superhero went to purgatory.
就连美国队长都宣布停业 Even Captain America closed shop.
超级英雄在1950年代起不了效用 Superheroes just didn't seem to work in the 1950s.
惊悚漫画比超级英雄更受欢迎 Horror was more popular than superheroes,
《威胁》
那就是为何《美国队长》系列的最后几集 which is why the last few issues of the Captain America series
叫做《美国队长怪谈》 are called Captain America's Weird Tales.
当时我忙着写出版商马丁·古德曼 At that time, all I did was write the kind of stories
想要我写的故事 that the publisher, Martin Goodman, wanted me to write.
《牙爪王》
古德曼追随潮流 Goodman chased trends.
《完整西部杂志》
《铁匠蒂莉》当时是很受欢迎的连载漫画 You know, tillie the toiler was popular in the newspaper strips.
古德曼会说“给我那种故事” Goodman would say, "give me some of those,"
《打字小姐泰丝》就此诞生 and you'd get Tessie the typist.
-《护士妮莉》-《模特儿米丽》 - Lee: Nellie the nurse. - Millie the model.
《好莱坞海蒂》 Hedy of Hollywood.
漫画内容越发贫乏 Comic books were just slumming.
在我们之前出现的那批人 O'Neil: The early guys ... the guys before us ...
不是看漫画长大的 didn't grow up reang comics.
他们发明了这种形式 They invented the form,
他们发明了这种形式但以此为耻 and they were ashamed of that.
我甚至改名 I even changed my name
从原本正常的斯坦利·李伯 from Stanley Leiber, which was a normal name,
改成斯坦·李 to Stan Lee.
我不希望大家把斯坦利·李伯跟漫画作家连在一起 I didn't want Stanley Leiber to be known as a comic-book writer.
若我参加派对 有人问起我的职业 If I was at a party, and they said, "what do you do?"
我说我是画漫画的 "I work in comic books."
交谈就此结束 that ended the conversation.
我说我真的厌倦 I said, "I'm really sick
创作这些毫无意涵的故事 "of writing these stories that mean nothing.
故事毫无看头 They're not well-written.
没有任何特色 They don't have any characterization.
《怪谈》
它们只是人们看过就忘的故事 They're just stories. People read them and forget them."
我告诉我的妻子我想辞职 I told my wife that I wanted to quit.
最后在1961年 我猜当时 Finally, in 1961, I guess that's when ...
漫画产业濒临倒闭 I guess they were on the verge of just closing it all down.
不管你相信与否 Believe it or not,
我们最爱的英雄和他们受人喜爱的另一个自我 some of our favorite heroes and their beloved alter egos
可能根本不存在 may have never existed
如果不是因为杰克·科比 had it not been for the creativity and boldness
史蒂夫·迪特科和斯坦·李的创意及大胆 of Jack Kirby, Steve Ditko, and Stan Lee.
斯坦已经在这行打滚了20多年 Stan had been in the business for 20-some-odd years,
他想退出这行 and he was looking to get out.
斯坦自己说过他结交新朋友时 Sanderson: Stan himself says he was embarrassed to tell people,
羞于告诉别人他从事漫画业 when he met them, that he was working in comics.
这么多年来 他时常提起一个故事 And the way he tells it, and the way he's told it for many years,
那就是他跟妻子琼的对话 is he had a conversation with his wife, Joan.
她告诉我 She said to me,
如果我想辞职 "if you want to quit,
在我那么做之前 before you do,
我为何不按照自己的心意创作一个故事？ why don't you write one story the way you'd like to do it?"
你自己会想看的漫画 "The kind of comic books you would want to read yourself."
这让他灵光一现 And that set off the light bulb.
不只是一个英雄 "Instead of just one hero,
我们来创作一群英雄的故事 let's come up with a book with a team of heroes."
我觉得按照我喜欢的方式创作 And I decided to do it the way I wanted to do it.
斯坦跟杰克·科比坐下来 So Stan sat down with Jack Kirby.
绳子绑不住神奇先生
杰克想出 Man: And Jack came up with
每个角色的人设结果他们创作出《神奇四侠》 the everyman designs of the characters, And they came up with the Fantastic Four.
走着瞧 姐妹神奇四侠才刚开始战斗
《神奇四侠》
《神奇四侠》是很特别的故事 Green: The Fantastic Four is a really special story.
那是关于一个因为疯狂特殊情形 It's about a family that was kind of bonded together
而组成的家庭 by this insane, unique circumstance.
斯坦替超级英雄添加了现实层面 Stan added a level of realism to superheroes
那是前所未见的 that had never been seen before.
我尝试赋予每个角色不同的性格 Lee: I tried to give each one of them a separate personality.
故事一开始是这四个角色吵架斗嘴 Sanderson: It starts out with these four characters quarreling with each other.
宇宙放射线赋予他们超能力 These cosmic radiations that gave them super powers.
而且不是什么有用的超能力 Not, like, helpful powers, either.
而是古怪且复杂的超能力 Weird and kind of very complicated powers.
《神奇四侠》的早期作品 Brevoort: The earliest issues of Fantastic Four
其实看起来不像超级英雄漫画 actually do not look like superhero comics.
在《神奇四侠一号》中他们没有超级英雄的制服 Sanderson: They did not have superhero costumes in Fantastic Four #1.
石头人 神奇先生 火焰人
这些漫画 These comics
更吸引人令1961年的读者感到更震惊 were just more engaging and more electric to an audience in 1961.
漫威最受欢迎的角色 Man: One of the most popular characters Marvel had,
就是石头人 他也是个怪物 who was the Thing ... was a monster.
我一直都很喜欢《科学怪人》这部电影 I always liked the movie "Frankenstein."
我认为剧中的怪物是好人 To me, the monster was the good guy.
马丁当时出版的其他怪物作品 Brevoort: The other monster titles that Martin was publishing at the time
全都是像穿着橡胶服的巨型人形怪物 all had these big, almost man-in-a-rubber-suit monsters.
我心想若我能写出那种人物 Lee: I thought if I could write that type of guy
并让读者喜欢他 and make the reader like him,
我觉得那会是一番成就 I'd feel I had accomplished something.
所以他们创作的第二个角色是浩克 Brevoort: So, the second character that they did was the Hulk.
浩克也不是传统上的超级英雄 And the Hulk, too, is not really a traditional superhero.
而是关于变成怪物的那个人 It was more about the guy who transformed into the monster ...
布鲁斯·班纳和他的矛盾 Bruce Banner ... and his conflicts.
漫威漫画角色 Your Marvel comic book characters ...
凯文·史密斯
漫威英雄的万神殿来自原子时代 the pantheon of Marvel heroes come from the atomic age.
三 二 一 Three... two... one...
与其专注在负面事物上我们何不从中发想创意 Rather than concentrate on the negativity, let's make fantasy out of that.
想象存活下来并变成这个灰色巨人 Imagine you survived that and became this grey Goliath,
后来又变成了绿色 who will later be green,
因为灰浩克不太吸引人 because grey is not really an appealing color for the Hulk.
这种事情能引起人们的想象力 You know, things like that captured the imagination.
马丁说“这个挺成功的” Martin said, "hey, these are doing well.
“再创造另一个超级英雄 ”Come up with another superhero."
我心想这个超级英雄要与众不同 I figured, "I want to make him different than all the others."
把他塑造成青少年的形象会很有趣 It would be fun to make him a teenager.
我在思考时 看到墙壁上有一只苍蝇 And then, while I was thinking, I saw a fly on the wall,
我说“老天 如果超级英雄” and I said, "gee, wouldn't it be something
“能像昆虫一样黏在墙上该有多酷？ ”if a superhero could stick to walls
你看那个在爬大楼的人 like an insect?"
我该替他取什么名字？ "What could I call him?
昆虫侠？不够戏剧化 Insect-man?" Didn't sound dramatic.
苍蝇侠？不够震撼 "Fly-man?" Didn't have it.
蚊子侠？ "Mosquito-man?"
然后我说“蜘蛛侠” And then I said, "Spider-man."
《惊奇幻想》
就许多方面来说蜘蛛侠是第一个青少年超级英雄 Spider-man is, in many ways, the first teenage superhero.
斯坦和史蒂夫的设定是 Quesada: What Stan and Steve did was
彼得·帕克戴上面具后就变成蜘蛛侠 Peter Parker put on a mask and became Spider-man,
但脱掉面具后他仍得面对彼得·帕克的问题 but when that mask comes off, he still has all the problems of Peter Parker.
等等再来聊蜘蛛侠 Vancamp: We'll get to Spider-man,
我们先谈谈彼得·帕克 but let's get to know Peter Parker.
这个角色觉得他有责任要拯救邻居 This character felt the responsibility to save his neighborhood.
斯坦让蜘蛛侠自己洗蜘蛛装 Stan had Spider-man launder his costume.
还让他生病 He had him get a cold. No superhero had ever gotten a cold.
从没有超级英雄感冒过 No superhero had ever gotten a cold.
他没有肌肉 He wasn't rippling with muscles.
他只是个被蜘蛛咬伤的孩子 He was just a kid who was bitten by a spider.
我曾被蜜蜂攻击过但我没办成蜜蜂侠 When I was attacked by a swarm of bees, I did not become Bee-man.
他只是个典型的青少年 He's just the typical teenager,
没人知道他就是蜘蛛侠 and nobody would know that guy is really Spider-man.
怪物 公敌
如果你想想科比李和迪特科的黄金年代 If you think of the kind of on-fire years for Kirby and Lee and Ditko...
接连创作佳作 Kirby: Creating titles just one after another.
在那之后 我就很少见到我父亲 Very rarely saw my father after that point.
他们接着想出的主题是 The next ones that they came up with ... Thor and Ant-man.
雷神和蚁人 Thor and Ant-man.
同一个月 钢铁侠出现了 In the same month thereafter, Iron Man...
奇异博士 Oswalt: Dr. Strange...
弗瑞中士和他的呼啸突击队 Sgt. Fury and his Howling Commandos,
后来演变成尼克弗瑞和神盾特工局 which would later beget Nick Fury, Agent of S.H.I.E.L.D.
集结许多角色的复仇者联盟 - The Avengers... - Brought a bunch of those characters together.
Ｘ战警 the X-Men.
两个都在同一个月出版 Brevoort: Again, both coming out the same month.
这么多创作 而且都很成功一个接着一个 So much invention, so many home runs. Boom, boom, boom, boom.
所有创作都来自斯坦 Stan was basically writing everything.
然而 他在跟这群才华洋溢的人共事 However, he was working with these immensely talented people.
我认为再多的话也不足以赞美杰克·科比和史蒂夫·迪特科 Quesada: I don't think there's enough that can be said about Jack Kirby and Steve Ditko.
如果漫画艺术家有一座拉什莫尔山 If there's a Mount Rushmore of comic-book artists,
史蒂夫·迪特科和杰克·科比绝对会被刻在上面 Steve Ditko and Jack Kirby are definitely carved on it.
科比和迪特科打造出漫威的全世界 Well, Kirby and Ditko made the overall world of Marvel.
杰克让故事变得更动感 Smith: Jack made things dynamic ... big arms coming in your face.
巨大的手臂朝你的脸挥过去 big arms coming in your face.
每个角色都栩栩如生 You know, every character was coming at you.
我父亲把漫画当作电影的脚本 Kirby: My father ... he saw comic books as story boards for movies.
他早就看出潜力 He very early on saw the potential.
史蒂夫·迪特科就是蜘蛛侠的定义 Green: Steve Ditko was the definition of Spider-man.
迪特科笔下的蜘蛛侠 The way that Ditko drew him,
非常弱不禁风 身材修长且古怪 he's so thin and gangly and long and awkward.
史蒂夫负责蜘蛛侠和奇异博士 Steve was Spider-man and Dr. Strange,
其他的则是杰克 and everything else was Jack.
这三个人创作出这么多角色 The fact that that many came out of three guys ...
那真是太神奇了 there was some alchemy going on.
《雷神》 突然的天神
令人惊奇的是他们在如此短的时间内 What's amazing is how much of this came about
就创作出这么多作品 in such a short period of time.
世界上每个创作者都感到不可思议 There's not a creator in the world that just doesn't sit back and go, "wow."
这么多角色 The number of characters
托德·麦克法兰《蜘蛛侠》作家兼艺术家
获得了如此高的声望 that have gone on to the prestige that they have ...
如果我们能创作出二到三个角色 if all of us could do two or three characters,
我们就会心满意足 we would all be happy.
他创造出这么多的角色 Here's a guy who created a field of characters
我很难相信 that I find it hard to believe
未来有人能与他比肩 anybody will ever be able to replicate.
令人惊叹 It's staggering.
马丁非常高兴 Martin was very happy,
他从没叫我们走回老路 and he never did say, "go back to the old style."
他很聪明 他不会要求我们改变 He was a smart guy. He wasn't about to say, "let's change them."
没有宣传 世上最糟糕的销售 No promotion, the worst distribution in the world.
他们从一无所有打造出巨大的成功 From nothing at all, they built up this huge success.
美国准备好要迎接超级英雄的复苏 America was ready for a revival of the superhero.
那叫做漫威漫画时代 It was called the marvel age of comics.
漫威漫画
我们在发想自己的角色和问题 We were dreaming up our own characters and our own problems,
但你肯定会受到 but of course, you can't help but be affected
当时时事的影响 by what's going on in the world.
当时我们的文化受到反文化影响 Bendis: As our culture gave way to counterculture,
比如政府对媒体娱乐的控管 things like government seals on media and entertainment
为自由言论罢工
变得越来越不利 were becoming less of a plus and more of a negative.
于是我去找我的出版商 Lee: So I went to my publisher.
我说“马丁我认为我们应该出版这本书 ”I said, "Martin, I think we ought to publish this book
“别管漫画准则的批准” without the approval of the comics code."
斯坦说“管他的漫画准则我不要把它印在书上” Stan said, "eh. To hell with the comics code. I just won't put it on the book."
漫威的革命性之处在于 What was so revolutionary about Marvel was
他们根本没打算要革命 they weren't trying to be revolutionary.
他们只是顺应时势而已 They were just, "but this is what's happening."
我记得一个超赞的封面美国队长和猎鹰 I remember, like, this great cover of Captain America and the Falcon
穿梭在哈林区的熊熊火焰中 running through the streets of Harlem as it burned.
美国队长很愤怒 And Captain America is angry.
我爱这个角色几乎变成了 I love that the character becomes almost, like,
当时美国感受的体现 the spiritual embodiment of what the country feels.
如果国家很愤怒 他就会发火 Like, if the country's angry, he gets angry.
我们面临古巴导弹危机时 When we had the cuban missile crisis,
我们出版了 we had stories about
要是导弹击中美国会发生何事的故事 "what if missiles were unleashed in the country?"
我们会怎么做 And "what would we do?"
我们与塞尔玛同行
还有种族平等和女权平等 Man: There was racial equality, there was women's equality,
漫威很擅长创造女性超级英雄 and Marvel was very good about the idea of doing women superheroes,
史蒂夫·英格哈特 《星爵》的作家兼共同创作者
和黑人超级英雄 the idea of doing a black superhero.
我在杰克森高地长大 I grew up in Jackson Heights.
我是古巴后裔 I'm of cuban descent.
我是在美国出生的第一代 I'm first-generation born here in the United States.
我记得拿起一本《神奇四侠》 I remember picking up the Fantastic Four
看到里面有个角色叫《黑豹》 and seeing a character called the Black Panther.
他是第一个黑人超级英雄 He was the first black superhero.
这与肤色和少数族群无关 Liu: It wasn't necessarily about skin color and being a minority,
而是关于 but it was about, sort of,
接受每个人的不同之处 embracing the differences that everyone has.
比如Ｘ战警对我影响极大 The X-Men, for example, was for me very impactful
因为那是作为少数族群和与他人不同的隐喻 because of the fact that it was a metaphor for sort of being a minority and being different.
漫威在反映世界上现有事物的 Marvel has done such a good job of being able to sort of reflect
多样性方面做得非常好 the diversity of what's existing in the world.
这让漫威漫画与众不同并且引发了 That really made Marvel Comics different from all the other comics and it made it such a ...
摇滚般的好评 almost a rock 'n' roll explosion.
我从一开始就知道斯坦·李 I learned about Stan Lee right from the very beginning,
而且不只是斯坦 and not just about Stan,
更包括杰克·“国王”·科比跟“爵士”约翰·罗米塔 but about Jack "King" Kirby and "Jazzy" John Romita.
我七岁时替斯坦·李画了一幅画 Kimmel: I made a drawing for Stan Lee when I was seven years old.
你瞧 超有男子气概的斯坦·李 There he is, manly Stan Lee.
我把这个拿给斯坦看 I showed this to Stan.
我觉得他看了以后感到有点不安 He was, um ... I think disturbed is the word.
在很棒的斯坦的肥皂盒子中 Quesada: There was the remarkable Stan's soapbox,
斯坦会告诉你漫威的进展 where Stan would tell you about the goings-on at Marvel,
你会觉得那是他是专门为你而写的 and you would feel as though he was writing solely to you.
特别的是你身边的孩子 The unique thing about this was that the kid right next to you ...
他也在读肥皂盒子 他也有相同感受 he was reading that soapbox, and he was feeling the exact same thing.
30多年来 For over 30 years,
马丁·古德曼不仅提供娱乐 Martin Goodman managed to not only entertain,
他更引导美国人 but also guide Americans
走过人生中最快乐和最黑暗的日子 through some of the happiest and darkest days of their lives.
他在1972年准备自出版业退休 He was ready to retire as publisher of Marvel in 1972,
但在那之前 他有最后的任务 but before doing so, he had one last duty ...
那就是任命继承者 to name a successor.
那个人成为负责人 The man was now in charge.
漫威在1970年代继续迅速成长 Marvel continued to grow rapidly throughout the 1970s,
斯坦·李在1978年任命具有前瞻性思维的故事编辑 and Stan Lee appointed the forward-thinking story editor
吉姆·舒特为主编 Jim Shooter as editor-in-chief in 1978
由他带领漫威进入下一个十年 to shepherd Marvel into the next decade.
1970年代 Come the 1970s,
这个产业全是跟我一样的年轻人 the industry was just filled with young kids like me
吉姆·斯大林 灭霸德克斯和科摩罗菈的艺术创作者
因为年长者都退休搬去佛罗里达州了 because all the older guys were retiring and going off to Florida.
赖瑞·哈玛 《金刚狼》作者
我是在1970年代初期加入漫威的 I did my first work for Marvel in the early '70s.
我当时16还是17岁 I was about 16, 17 years old.
漫威在成长 Marvel was growing.
斯坦·李和阿奇·古德温在研究滑稽场面 Narrator: Stan Lee and Archie Goodwin are working out the schtick.
他们每个月的出版品从六本增加到23本 They were going from like 6 books a month to about 23.
坦白说 他们愿意雇用任何人 So, quite frankly, they were hiring anybody
只要你愿意搬来和会拿铅笔 who could come across the state line and hold a pencil.
那是个既神奇又古怪的地方 Goodwin: It was an amazing, weird place.
迪斯勒
我们当时做的某些事情 There were days we would do things
若换作今日 大概会被逮捕 where we'd probably be arrested if we tried doing them now.
莱恩·韦恩《金钢狼》的作者和共同创作者
我们只是在找乐子 Man: You know, it was like we're just having fun,
他们愿意看看什么行得通 and they were willing to see what would work.
一切都在扩张 There was ... everything was expanding.
制裁者产于美国历史非常晦暗的时期 Punisher came out of a very dark period in american history.
灭霸是我的宝贝 Thanos is my baby,
他是我第一个创造的角色 he was the first character I ever created.
他们提供我《铁拳侠》出月刊的机会 They offered me a monthly book ... Iron Fist.
漫威扩张时 Shooter: When Marvel expanded
主题数量从10几个增加到50个 and the number of titles went from like around a dozen to 50,
吉姆·舒特 主编
斯坦亲力亲为每件事 Stan was doing everything.
吉姆·舒特当初是漫画界最年轻的人才 Jim Shooter had been one of the youngest guys in comics.
我想他从13岁起就开始画漫画 I think he was writing them when he was 13 years old.
我当时在找助理编辑所以我雇用了他 And I was looking for an assistant editor, and I hired him.
我先是开了双倍的薪水 First of all, I raised the rates ... doubled them.
我之所以能那么做是因为漫画开始大卖 And I was able to get away with this 'cause we started selling some books.
那跟漫画销售的剧变相呼应 That does parallel with the radical shift in distribution for comics that happened
因为漫画开始直接被卖给漫画书店 when comics started being sold directly to hobby shops.
丹·巴克利 电视出版总裁
我第一次听说动漫展 The first time I heard of a comic-book convention
是很多年前的事了 was years and years ago,
规模不断扩大 and it just grew and it grew and it grew.
你现在有几本漫画书？你要如何处理它们？ Woman: How many comic books do you have now,
好好保存 直到它们变得很值钱 Keep them until they get, like, a lot ... worth a lot of money.
漫画店和动漫展代表 Buckley: The stores and the conventions represented something that was,
你在斯坦身上看到的东西的延伸 in some ways, an extension of what you saw come out of Stan.
它们是聊天室 They were the chat rooms.
若从书包里拿出一本漫画开始在餐厅看 You know, it wasn't cool to pull a comic book out of your bag
那一点也不酷 and read it in the lunch room.
我的小区有一间漫画店 Green: There was a comic-book store in my neighborhood.
那里变成我最爱去的地方和我的社区 That became my favorite place to be. That became my community.
因此那是漫威史上最具创造力的时期 As a result, we got sort of the most creative period out of Marvel
远超出杰克和斯坦刚起步时 short of when Jack and Stan really started the whole thing.
没有漫威不愿意尝试的事 There was nothing that Marvel really wouldn't do.
砰
好莱坞没有找我们 Shooter: Well, it wasn't so much that Hollywood came calling
而是我们主动去寻求机会 as that we were knocking on every door in Hollywood.
我们曾数度展开前景看好的企划 We started out, several times, on promising projects,
但却因种种原因而没有成功 and then, for one reason or another, they didn't work out.
漫威漫画动画呈现
我们制作过好几部卡通 Lee: We did a lot of cartoons,
里面有浩克和钢铁侠 and they had the Hulk and they had Iron Man.
它们甚至还有主题曲 比如 They even had theme songs like,
他是浩克 脾气火爆魁梧的超级英雄 "he is a Hulky, kind of sulky, kind of bulky superhero."
那个糟糕的蜘蛛侠节目 那个家伙 That terrible Spider-man show.
他的发型极具1970年代风格 A guy ... his hair was very '70s.
电视制作人决定改善产品 The TV people had decided to improve on the product.
可惜的是 他们当时没有 And unfortunately, they didn't have
像今日那么先进的特效制作能力 the special-effects ability that they have today.
我记得有一部美国队长的电影 Shooter: I remember there was a Captain America movie.
我们都感到很期待 We were pretty excited about it,
他们把录像带寄给我们 and then they sent us a video tape.
结果令人非常失望 烂透了 It was so disappointing. It was so awful.
我觉得拍摄那种电影的人 I don't think there was anybody who made any of those movies
都不是真的想拍很酷的漫画电影 who wanted to do, like, a really cool comic-book movie.
但最棒的事情是浩克登上了电视 But the best thing that happened was we got the Hulk on TV.
四 五十岁的人看到会觉得莫名其妙 As a 40-, 50-year-old man, you look at some of the stuff and go, "what?!"
当比尔·贝克比比戴上隐形眼镜 When Bill Bixby sort of put those contacts on,
突然间 and all of a sudden,
他化身成长得很像戴着丑假发的法瑞诺 the sort of bad-wigged Ferrigno came on there ...
当八岁孩子看到那个时 When you are eight years old,
比如当时的我 那简直充满魔力 which is what I was watching it, it was magic.
1970年代晚期 As the 1970s came to a close,
动漫展开始蓬勃发展 conventions came to life
漫画店开始在全美如雨后春笋般出现 and retail stores began popping up across the country,
店里不只贩卖最新出版的漫画 selling not only new issues of comic books
更包括旧漫画和收藏品 but also back issues and collectibles.
舒特把漫威 Shooter ushered Marvel
带入快速成长的直销市场 right into the fast-growing
并且进入下一个十年 direct market and into the next decade.
《不可思议的Ｘ战警》
1980年代是很有趣的时代 The 1980s were a very interesting time,
因为反英雄角色纷纷出现 because what you saw was the emergence of the anti-hero,
先驱包括数个大名鼎鼎的开创性的漫画书创作人 pioneered by a number of very famous seminal comic-book creators ...
《超胆侠 不再是好好先生》
阿兰·摩尔 弗兰克·米勒 Alan Moore, Frank Miller.
还有克里斯·克拉林蒙約翰·布萊恩跟沃尔特·西蒙森 And Chris Claremont and John Byrne and Walt Simonson.
突然间出现一群阅读那些精彩漫画长大的人 Suddenly you had a bunch of people raised on all those wonderful comics
他们长大了 可以开始画漫画 old enough to write those comics,
他们开始创作 and they started writing
真实血腥的成人漫威漫画 gritty, graphic, wonderfully grown-up Marvel Comics.
后来又有新艺术家加入 比如吉姆·李 Then you bring in an artist like Jim Lee,
罗伯·莱菲尔德 托德·麦克法兰 Rob Liefeld, Todd McFarlane.
这些创作者彻底颠覆超级英雄 Alonso: These were creators that took the superhero and sort of turned him on his head,
检视他们的缺点 那非常受欢迎 examined their flaws, and it was very popular.
当时像是制裁者和金钢狼的角色 What was happening is that characters like the Punisher and Wolverine
变得超级受欢迎 were just super popular,
不是因为社会风气败坏 not because it was a degradation of society or whatever ...
因为我必须承认 because I just think, I got to tell you,
若我是个孩子 that I'm 7, 8, 9, 10 years old,
我看到有人大开杀戒 and I got a guy that's gonna go out there and kick some "a."
我会觉得那个人很酷 That guy's cool to me.
漫画再次经历变化 Comics, you know, took another shift.
随着时间进入1980年代 As we go into the '80s,
那是另一种层次的现实主义 it was just another level of realism.
我记得当时有许多人反映 Hama: I remember there was a lot of reaction
题材变得太黑暗 about "it's getting too dark."
热烈讨论就是最佳宣传 A lot of that flak was great flak.
一年内就有三本漫画书 I mean, you had three books within a year, graphic novels,
登上纽约时代杂志畅销排行版那是史上第一次 hit the New York Times bestseller list for the first time ever.
漫画产业当时蒸蒸日上 It was a time when the industry was really booming.
直销市场买得漫画越来越多 The direct market was buying more and more of everything.
这是漫画复苏的时代 Smith: This was an era of rediscovery of comics
漫画家就跟摇滚歌手一样 with the artist as rock star.
插图中发生的所有重要事情 Everything important that was happening in illustration
都发生在漫画中 was happening in comics.
那是漫威最赚钱的时期 Shooter: It was also Marvel's most financially effective period.
漫威的销售终于超过DC Marvel finally surpassed DC in sales.
我有一张漫威股票 I had a piece of Marvel stock,
我开心到不行 so I was like, "yes! Oh, my god!"
但突然间变得一文不值因为他们要破产了 And then suddenly, it was worthless. They were going bankrupt.
《金钢狼》
有关破产的谣言 Man: The real rumors of a bankruptcy
始于1980和90年代 started in the '80s and '90s.
他们的角色非常受欢迎 Their characters were doing very, very well,
但生意方面出现问题 but there was something wrong at the business end.
你有蜘蛛侠怎么还会破产？ How do you go bankrupt when you have Spider-man?
蜘蛛侠彻底消失
你有美国队长怎么还会破产？ You know, how do you go bankrupt when you have Captain America?
当时的负责人来找我并说 The guys in charge at that point came to me and said,
“蜘蛛侠的热度永远不会消退所以你和所有人” "Spider-man will always sell, thus you're expendable.
“都无足轻重” other people are expendable."
然后生意一落千丈 And boom.
斯坦总想营造出 Stan had always, you know, made this picture ...
办公室很热闹的画面 the bullpen is rockin' and rollin',
结果我去办公室时 and when I showed up at the bullpen
灯全是关着的 the lights were off
档案柜堆在角落 and the filing cabinets were piled up in the corner
他们打算把那卖掉筹钱 and they were selling them for money.
我当时心想 There was a sense like,
我是在写漫威的最后一本漫画吗？ "uh-oh. Am I writing the last Marvel comic?"
这更加巩固我对那群 All it did is help cement the anger I had
毁掉我心爱公司的人的愤怒 towards the people who basically ruined the company that I had loved to work for.
如果你宣布破产 If you went into complete bankruptcy,
那么资产会是人们能得到回报的东西 then the assets would be the pieces that people get paid back with,
有人会买蜘蛛侠而不买复仇者联盟吗？ so would someone buy Spider-man and not buy the Avengers?
角色可以幸存 The characters would have survived.
但能否一起幸存下来是另一个问题 Them surviving together was a different question.
只有英雄跌入谷底时 Loeb: You know, it's only when the hero is at his lowest
他才能真正变伟大 can he actually become the greatest.
对我来说那才是最棒的超级英雄故事 That, to me, is the greatest superhero story of all time.
公司有可能会倒闭 There was a chance that the lights were gonna go out.
但是漫威的人决定坚持下去 The people at Marvel, however, decided that wasn't the case.
漫威在2000年左右时聘雇我担任总编辑 Around the year 2000, Marvel then hired me to become editor-in-chief.
乔是一个艺术家更是一个有远见的人 Joe is an artist and, in many ways, a visionary.
他真的就像斯坦·李的精神体现 Truly, like ... almost like the spiritual embodiment of Stan Lee.
大家都说我总是很乐观 I have a reputation for being eternally optimistic.
我们热爱这些角色和艺术形式 We love these characters. We love our art form.
我们想跟着乔朝成功的方向迈进 And we wanted just to follow Joe into the light.
乔非常了不起 因为他是商人 Joe is the real deal, because he's a businessman
也是作家和编辑 and he's a writer and he's an editor,
但是他也能坐下画画 but he can also sit down and draw.
我们忘了是如何走到今天这一步 We had forgotten what got us to where we were.
我们的目标是找回初衷 The goal was to get back to those roots,
找回让漫威变伟大的东西 to get back to the things that made Marvel great.
简单的部分是 The easy part about it was
已经有人写好规则手册 that somebody had already written the rule book.
只要回到斯坦 杰克和史蒂夫的时代 Just go back to the time of Stan, Jack, Steve.
研究他们做了什么 Look at what went on here.
漫威曾经很了不起 Marvel had been Marvel, you know?
创作自由 有趣 Creative freedom, fun.
斯坦会望向窗外并看看真实的世界 Stan would look out his window and see the real world.
杰克会望向窗外并看看真实的世界 Jack would look out his window and see the real world.
因此我们决定我们要写我们的世界 We decided, "you know what? We're gonna write about our world."
911事件刚发生不久 Alonso: It was shortly after 9/11,
当时最普遍的辩论之一是 and one of the most pervasive debates at the time was,
你愿意放弃多少自由以换取更多安全 exactly how much of your liberty are you willing to give up for more safety?
我们决定在《内战》这本漫画中面对这个问题 And we decided to tackle that issue head on in a comic book called Civil War.
他们给了我超胆侠 Bendis: They gave me Daredevil,
隔了一周打给我说 and then, like, the next weekend, called me up and said,
“我们打算重启蜘蛛侠” "hey, we're thinking about starting Spider-man over from scratch.
“你有兴趣吗？ ”Is that something you might be interested in?"
当时有许多很棒的故事 Some great storytelling was happening at that time.
我们总是在扩张 Man: We were always expanding.
那是斯坦起的头 但一直都是这样 I mean, Stan had started it, but it was always like,
我们会审视当下并思考下一步 "here's where we are. Where can we go next?"
解除破产危机后 Out of the ashes of the bankruptcy
公司变得更强大 came a company that was much stronger
而且更能够不再把自己 and more more able to think about itself
视作只是一间漫画出版公司 as beyond a comic-book-publishing company.
直到2004 2005年 Up until 2004, 2005,
漫威工作室
漫威电影的制作方式是 the way movies were made ... Marvel movies ...were
先选定一个角色或主题 you would option a particular character or a particular title
交给其他制片公司 to some other production company.
功劳全是阿兰·芬恩的 You have to give all the credit to Alan Fine.
我们始终相信 We always believed
漫威品牌的巨大潜力 in the tremendous potential of the Marvel brand.
艾伦会参加我们的出版峰会 Alan would come to our publishing summits.
我们一年会聚会两次 We get together about twice a year
与会人员包括重要作家和编辑 with all our key writers and editors and,
进行集思广益讨论接下来一年半想出版什么书 you know, brainstorm and talk about what we want to do with the books for the next year to 18 months.
艾伦被迷住了 Alan was fascinated by it.
他认为这个方式非常适合创意公司 He thought it was a great way to work as a creative company,
他觉得这或许也是个好办法 and he thought that maybe this is a good way
我们可以开始把这个方法应用在 to start applying the way that we come up with
不只是漫画书上更包括其他创意发想 not just ideas for comic books but for everything else creatively.
漫威办公室 加州比佛利山庄
漫威决定冒险一试 Marvel decided we were gonna take the leap.
我们要自己拍电影 We're gonna make our own movies.
漫威替自己的电影出资 Marvel financed their own movie,
他们冒的险是《钢铁侠》 and the risk they took was "Iron Man."
那是漫威工作室制作的第一部电影 That's the first movie from Marvel Studios.
漫威召集他们认为 Marvel called in everyone they thought
精通这个角色的人 was an expert on the character on some level.
他们让我们搭飞机去拍摄《钢铁侠》的停机棚 They flew us out to the airplane hangar they were making "Iron Man" in
他们跟乔恩·费儒在讨论所有事宜 and they sat with Jon Favreau and just went through the whole thing.
那是我们的第一部电影 Buckley: It was our first movie,
所以我们不晓得结果会是如何 so we did not know what it would do at that point.
大家都怀疑我们 People doubted us.
有新闻头条写 You know, you have the headline like,
“漫威出动二流角色” "Marvel rolls out the 'B' team."
他们只剩下目录中的渣滓 All they have left is the dregs of their catalog.
这显然行不通 This is clearly never gonna work out.
钢铁侠是次等的漫威角色 Iron Man is, like, a lower-tier Marvel character.
没人在乎托尼·史塔克 Tony Stark? Who cares?
小罗伯特·唐尼和钢铁侠 Robert Downey Jr. and "Iron Man" ...
在2008年 那都是非常冒险的选择 in 2008, both were very risky.
如果《钢铁侠》失败一切都可能会瓦解 Smith: If "Iron Man" don't work, it all may fall apart.
我一直告诉大家走着瞧 I kept telling people, "you know, watch out."
钢铁侠 2008年5月2日
漫威决定冒险赌一把 Marvel had taken its biggest gamble yet
把托尼·史塔克的故事搬上大屏幕 in bringing the story of Tony Stark to the silver screen,
大家心中最大的疑问是 and the big question on everyone's mind was
《钢铁侠》的票房会一飞冲天吗？ "would Iron Man fly at the box office?"
他们在动漫展第一次播放《钢铁侠》 Man: At Comic-Con, when they first showed "Iron Man,"
会场响起如雷掌声 the place erupted in applause.
好评传到了会场外并传到网络上 The buzz traveled outside of the Convention Center, directly online.
我想大家知道电影会很卖座 I think people knew this was gonna be something big.
漫威的《钢铁侠》打败对手
我不敢相信票房那么好 Lee: I couldn't believe how wonderful it was.
《钢铁侠》赢得周末
他们了解那种感觉并抓住精髓 They understood the sensibilities. They caught the spirit of it.
《钢铁侠》票房超过一亿
这是钢铁侠的代表 Here was a representation of Iron Man,
他看起来跟钢铁侠一模一样 and he looked like Iron Man.
你认识的所有形象 All the iconography that you recognize ...
看起来都像真实存在的 they made it look like it exists in this world.
小罗伯特·唐尼饰演的托尼·史塔克 The character Tony Stark, played by Robert Downey Jr.,
就像红金盔甲一样传奇 is as iconic as the red and gold armor itself.
那是在对的时间推出的对的电影 It was the right film at the right time.
《钢铁侠》票房冲破五亿
电影的成功远超出众人和我们的期望 It was bigger than anybody expected, bigger, I think, than we expected.
从那时起 每部电影都很成功 From there, it's just been one success after another.
我们喜欢漫威之处在于宇宙的概念 What we like about Marvel is the idea of the universe.
现在的孩子会穿雷神美国队长和蜘蛛侠的衣服 Green: Kids today are wearing Thor and Cap and Spider-man
不怕会被别人嘲笑 out in the open without fear of persecution.
那让你看到漫威的吸引力 What it shows you is the draw of Marvel.
他们做到了 They pulled it off.
我们非常幸运 《钢铁侠》如此成功 Maisel: We were fortunate enough, with the success of "Iron Man,"
给了我们许多选择 to have many options.
其中之一就是卖给迪士尼 One of those was the sale to Disney.
他们立刻让漫威登上国际舞台 They instantly put Marvel on a global stage.
那赋予我们作梦也想不到的助力 It has given us muscle that we've only dreamed of having.
他们是说故事的人 我们也是 They're storytellers. That's what we do, too.
那个共通点让漫威得以蓬勃发展 And that commonality has enabled Marvel to thrive.
我们会制作他们没有的东西 Man: We do something that they don't have.
迪士尼有许多公主 Smith: Disney had princesses galore,
但是没有男孩主题 but Disney never had a boy thing.
现在感谢漫威宇宙 Now, thanks to the Marvel universe,
他们可以进入超级英雄的世界 they can, like, go into the world of superheroes.
迪士尼加上漫威 Lee: Add Disney to Marvel,
那是无人能敌的组合 you have a company that nobody can beat.
那源于漫画 It starts with the comics.
一直都是 我认为未来也会是 It always has, and I think it always will.
桑莎·埃玛纳特 《惊奇队长》编辑
我们打入女性市场 We've just tapped into the female market.
过去几年迅速扩张 It's exploded in the last couple of years.
我认为女性市场也以身为漫画迷为傲 I think the female market is also just really proud to be comic-book fans.
秘密战争是一个大事件 Secret war is a huge event
横跨多个平台 being carried across multiple platforms
具有扭转局势的延伸性影响 with game-changing ramifications.
他们做什么都对我准备好要拍蚁人了 They can do no wrong, so I'm ready for "Ant-man."
令人震惊的故事
我很期待看《复仇者联盟》 I'm really excited to see the new Avengers.
漫威电视方面 What's going on at Marvel Television ...
我们找上网飞 we went to Netflix,
我们带给他们《超胆侠》《杰西卡·琼斯》 and we brought them Daredevil, Jessica Jones,
《铁拳侠》跟《卢克·凯奇》 Iron Fist, Luke Cage ...
他们在漫威宇宙的亲切昵称为 what are affectionately referred to in the Marvel universe
街头英雄 as the street-level heroes.
把那变成网飞上的《捍卫者联盟》 Turning that into "the Defenders" on Netflix ...
那是漫画迷的美梦成真 like, that's a comic-book fan's dream come true.
接着是漫威动画 Then we have Marvel Animation.
带你体验前所未闻的冒险 Takes you on an adventure unlike anything else that's out there.
让你的想象力能恣意驰骋 It really allows for your imagination to run wild.
那真的充满魔力 It's just magical.
当然 《神盾局特工》 Of course, "Agents of S.H.I.E.L.D."
尝试把漫威的魔力搬上电视 Gregg: Trying to bring what's magical about Marvel to TV.
我们非常期待第二季的剧情发展 We're very excited about what we're starting to do in this second season.
海莉·阿特维尔是我们很棒的人才 Man: Hayley Atwell was a tremendous asset that we had,
因此我们决定拍一部有关特工卡特的电视剧 so we decided to make a television show about Agent Carter.
自第一部《美国队长》上映后有很多人支持佩姬 Atwell: There's a lot of support for Peggy. There has been since the first Captain America film,
因为影迷对她的兴趣 and it's because of the fans' interest in her
我今天才能站在这里 that I'm standing here.
我们未来会持续做 As for the future, we'll continue to do
过去75年在做的事 what we've been doing for over 75 years ...
讲述精彩的故事 描述了不起的人 to tell good stories about extraordinary people
做不可思议的事 克服重重困难 doing incredible things against enormous odds.
那也是漫威的故事 That kind of describes the Marvel story, as well.
我们永远无法停止 We never can stop.
-我们必须一直前进-没有胆就没有光荣 - Me need to constantly move forward. - No guts, no glory.
他们做的每件事 Lee: Everything that they do
都替人们带来娱乐和欢乐 brings people entertainment, enjoyment.
我们许多人都是在这个巨大史诗般的流行文化神话中长大 Gregg: It's giant, epic, pop-culture mythology that many of us grew up on
现在新一代的人也这么觉得 and now new people feel like they grew up on.
漫威宇宙征服了地球 The Marvel universe conquered the planet.
我们要带你坐云霄飞车 We're taking you on a roller coaster.
那就是漫威的精神 That's what Marvel is.
不难想象漫威的未来 It's easy to imagine that Marvel's future will be as
会跟它的平行历史一样成功 璀璨和丰富 successful, bright, and rich as its unparalleled history.
接下来是你们期待已久的内容 And now for what you've all been waiting for.
我们来抢先收看 Here is a sneak preview of
漫威《特工卡特》尚未公布的片段 never-before-seen-footage from Marvel's "Agent Carter."
你要去哪里？ Carter: Where are you headed?
我有些宝贝已经被卖到海外了 Stark: Some of my babies have already sold overseas.
我要去找他们 I'm gonna pay them a visit.
其他的还在这里 得靠你找出来 The rest of them are here somewhere, which is where you come in.
传说最凶猛的 Word is one of the nasty ones
一两天后就将上市 is hitting the market in the next day or two.
-是什么？-只是一张纸 - What is it? - Just a piece of paper ...
我的分子硝胺公式 my formula for molecular nitramine.
严格来说我们甚至不确定那是否有用 Technically, we're not even sure it works,
但面对现实吧 but, well, let's face it ...
那是我发明的 肯定有用 I invented it, so it works.
如果那个东西被制造出来 If that stuff were ever fabricated...
轰 Boom.
只要一点点就能夷平整座城市 This much would level a city block.
我会后悔 对吧？ I'm going to regret this, aren't I?
那当然 Absolutely.
但当你不羞辱他时 But when you're not humiliating him,
那个家伙是我的管家艾德温·贾维斯 that fellow up there's my butler, Edwin Jarvis.
我欠你一次 I owe you one, pal.
只有少数几样东西能对抗这么危险的武器 There are only a dozen fences that can handle something this hot.
你只需找出是什么 You just got to learn which one.
我猜对你来说找男人不是问题 And I figured you'd never have any trouble finding a man.
问题在于找到对的人 The trick is finding the right one.
很高兴认识你 霍华德 Nice to see you, too, Howard.
你下次在暗巷接近女人时 The next time you approach a woman in a dark alley,
最好先自我介绍 you might introduce yourself.
我会尝试记住那一点 I shall endeavor to remember that.
前提是我的脑震荡没有太严重 provided my concussion isn't too severe.
如果你需要我的话 Should you need me.
你从未当过间谍 对吧？ You're new to espionage, aren't you?
大错特错 Far from it.
去年夏天 我抓到厨师偷上等汤匙 Last summer, I caught the cook pocketing the good spoons.
接下来呢 卡特女士？ What now, Miss Carter?
现在我得去上班 Now I go to work.
《特工卡特》 2015年1月开播
漫威不再只是一个品牌 Vancamp: Marvel has evolved beyond just a brand
我们最爱的角色就是证据 as evidenced by our love for the characters
它不仅娱乐我们更存在我们的生活中 that not only entertain us ... but live within us.
谢谢收看本节目 晚安 Thank you for taking this journey with us, and good night.